In Episode 7 of “Voice Notes Suck,” Jay and Dave delve into the world of Print on Demand (POD), a service that has revolutionised the way creators sell their own merchandise. Exploring the benefits and risks of implementing POD services for brands and creators, the hosts discuss its role as both a marketing tool and a revenue stream.
The conversation begins with an overview of POD platforms and the low profit margins associated with this model. Jay and Dave highlight the significance of drop shipping in enabling small brands and startups to offer their own merchandise, emphasising the importance of real-life products in complementing digital entities.
As the discussion unfolds, the hosts address the perception of POD as a lazy option compared to internal production, weighing the costs and benefits of each approach. They explore the marketing potential of POD for smaller brands and businesses, recognizing its value as both a revenue stream and a means of engaging with fans.
Jay and Dave offer insights into driving merch sales, emphasising the importance of selling on your own website and offering merchandise that resonates with your audience. They discuss the customer service aspects of POD and the importance of ensuring the quality of merchandise, even suggesting buying your own merch to test its quality.
The hosts conclude by pondering the possibilities of 3D printed merchandise and the barriers to bringing merch production in-house, acknowledging capital as a primary barrier for many creators.
Episode 7 provides a comprehensive exploration of Print on Demand services, offering valuable insights and practical tips for creators looking to leverage this innovative model.
Links
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Jay
X – https://x.com/jaystansfield
Instagram – https://instagram.com/jaystansfield
Website – https://jaystansfield.com
The Squibbles – https://thesquibbles.com
ALL HAIL HYENA – https://allhailhyena.net
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Dave
Twitter – https://twitter.com/Davc_s
Blog – https://paragraph.xyz/@davc_s
Polygon Alliance – https://www.polygonalliance.com/
