Real talk: raw authenticity doesn’t always sell.

People don’t buy products that feel heavy, they buy ones that make them feel seen and empowered.

💡 “Struggling with depression” doesn’t move mugs.
💡 “Surviving Monday like a boss”? That one gets sales all week long.

Both speak to the same emotion, but only one feels good to buy.

Your job isn’t to document reality exactly. It’s to present it in a way that makes your audience feel capable, understood, and inspired.

Want my go-to phrase formulas that convert? Comment “Formulas” 👇

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