Digital marketing is crucial for promoting an online store and reaching potential customers. It includes various strategies and tools that help businesses increase visibility, attract visitors, and encourage purchases. Mastering digital marketing techniques can make a significant difference in the success of an online business.

In this chapter, we will explore key digital marketing strategies, including social media, search engine optimization (SEO), email marketing, and content marketing.

GET THE FULL LESSON PLANS SET ON TPT!
https://www.teacherspayteachers.com/Product/Digital-Business-E-Commerce-Basics-High-School-CTE-Lesson-for-Grades-912-12891393

Introduce your students to the fast-growing world of digital entrepreneurship with this engaging and beginner-friendly lesson on digital business and e-commerce. Designed for high school students in business education or CTE programs, this resource covers the foundational concepts of online commerce, digital branding, and how businesses operate in the modern digital economy.

Perfect for in-class, hybrid, or virtual instruction.

Online Marketing, Social Media, and E-Commerce Foundations.

Chapter 1: The Rise of E-Commerce
Chapter 2: Business Models in E-Commerce
Chapter 3: Creating an Online Store
Chapter 4: Digital Marketing Essentials
Chapter 5: Social Media Marketing
Chapter 6: Customer Relationship Management
Chapter 7: Payment and Security
Chapter 8: Managing E-Commerce Operations
Chapter 9: Analytics and Performance Tracking
Chapter 10: Trends in Digital Business

Each chapter includes (fully editable files):
– 2-page reading guide covering key personal finance concepts.
– A short comprehension quiz (Google Form or Print) to reinforce learning.
– Answer key for easy grading and discussion.
– Google Slides presentation (also downloadable for PowerPoint) to complement lesson.
***Includes Final Exam with answer key

Best For:
– CTE & Business Education programs
– Intro to business or entrepreneurship courses
– High school marketing or tech electives
– Career exploration units
– Substitute lesson plans or no-prep days

Help your students understand how today’s economy works — and inspire them to think like future entrepreneurs!

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