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7 print-on-demand mistakes beginners must avoid (with code examples)

print-on-demand (pod) offers an exciting avenue for entrepreneurs to create and sell products without holding any inventory. however, it’s not a guaranteed road to riches. many beginners fall into common traps that can lead to wasted time, money, and frustration. this comprehensive tutorial will cover seven critical mistakes to avoid and provide code examples (where relevant) to help you navigate the technical aspects of your pod journey.

**1. neglecting niche research and targeting:**

this is the 1 killer of pod dreams. launching a generic “i love pizza” t-shirt or a mug with a stock photo is unlikely to yield substantial sales. you need to find a profitable niche with a passionate audience.

**why it’s a mistake:**

* **competition:** broad niches are saturated with established players.
* **marketing inefficiency:** you’re targeting everyone, meaning your ad spend is diluted and less effective.
* **lack of authenticity:** generic designs don’t resonate with specific communities.

**how to avoid it:**

* **niche brainstorming:**
* **interests:** what are you passionate about? what hobbies do you have?
* **problems:** what problems do people face that could be solved with a product?
* **trends:** what are current trending topics, memes, or events?
* **subcultures:** are there specific subcultures (e.g., gaming, anime, pet owners) you can cater to?

* **keyword research:** use tools like google keyword planner, ahrefs, semrush, or even free options like google trends to analyze search volume and competition for potential keywords related to your niche.

* **competition analysis:** identify your main competitors on platforms like etsy, redbubble, amazon merch, and teespring. analyze their best-selling products, pricing, and marketing strategies. where can you differentiate? can you improve on their designs or target a more specific sub-niche?

* **targ …

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